We realized early that computers were to be the way of the future. We just had no idea how much so. As we progressed in this area, most of our education was in "learning by doing". Trial and error is a sure way of staying on top of your field. With the introduction of the internet, the technology age exploded. Now with computers in homes, phones, palm pilots, ipods, the possibilities are endless of how far we can reach.
Our expertise in the area of ecommerce, mail order, began twelve years ago in the food industry. All of our orders at that time were solicited through print mailings and the phone. Little did we know, as we began to work our way through the processes it would take to fulfill customer orders, that this would be the fastest growing industry in our day. With the coming of ecommerce sites on the internet everything took off out of the control of any one individual or group.
The history of this company is being in the right place, at the right time, doing what was waiting to be done. As Bill Gates said in an interview when the question was asked, "How did you know what to do?", he stated " I just aligned myself with the future that was waiting to happen." I wish I could say that's the way it was for us, but it was not quite as philosophical as that, we were just doing what we needed to do to satisfy our customers.